How To Turn 90% Of The People Who Won't Sell You Their Notes Into 
Big Time Cash Profits

by Joel Cassway

30-year master discount mortgage expert reveals a new, amazing note marketing sensation that drives bullheaded noteholders to sell to you....and you alone.

By Leonard W. Stitt
Woodburn, Or. - Now, you can turn stubborn noteholders into an automatic cash pump for you and your business. Believe me, it's the 90% of noteholders who say no at first--that hold the key to making massive profits in your discount mortgage business.

The secret to cashing in on the unwilling 90%--lies hidden in a miracle marketing strategy. The method is defined in 4 words: "Create Urgency To Sell'' in the noteholder.

Have you ever sent out mailings that produced little or no response? Low noteholder response to your mailings is aggravating. Starting right now, you can end the problem of low response. When you "create urgency to sell" in your marketing---noteholders come out of the woodwork with new interest in what you're offering. Let me show you what I mean.

Imagine yourself in my place: I did a lot of direct marketing when I first started my note business. I'd get the names of mortgage holders at the court house, then I'd send out my mailings. Response to my mailings usually ended up something like this....

(1) 90% of the names never responded.

(2) Somewhere between 7 to 9% of the addresses were no good.

(3) 1 to 2% would call for information.

That small 1 to 2% was where I had to find someone who was motivated to sell their note. It's darn hard to make a profit on such a small response. Sure, I'd close a deal here and there, but it wasn't enough to really make the big money I wanted.

One night, I got to thinking about the 90% of names who never responded to my mailings. That 90% represented thousands of notes I couldn't get my hands on. It's almost like sitting in a ballpark with 100,000 people. In one night that ballpark probably took in over TWO MILLION BUCKS from the crowd. All that money and no way for you to get a piece of the action. You get the idea, I'm sure. That's how I felt not getting the 90% of my names who didn't respond.

I got lucky one day while I was on the phone with my friend Joel Cassway, President of Financial Seminars, Inc. I made a comment about how frustrating it was losing out on the 90% of the names who didn't call. Joel asked me what kind of a letter I was sending out. I said it was the standard letter. It usually made mention I would buy their note for cash etc. etc. Joel laughed and said, "Oh Leonard, no wonder you're not tapping into the 90%. Your letter doesn't create any urgency to sell in the noteholder."

Joel went on to explain there were two types of marketing. The first type is for short term results. In other words, your mailing piece produces instant results from the 1 to 2%. The second type of marketing plants seeds for future business with the 90%. Joel said, "When you create urgency to sell in your mailing piece, you're going to do more deals from the 1 to 2%....and the 90% group will start to respond and turn into future business."

I asked Joel for a sample letter that creates urgency to sell. He said, "Leonard, I'll let you have one if you promise you'll mail it to your list of noteholders. If you don't mail it, believe me, I'll know it. And it will prove to me you're not serious about your business." Joel had been in the note business since the very early 1970's and was making big money. I knew he had to know what he was talking about.

Joel's letter was nothing like I'd ever seen or sent out. I had some doubts about sending it. There was no mention about selling their note for cash. In fact, the letter was really a warning. There was a headline at the top that said, "DID YOU MAKE THESE 7 FATAL MISTAKES WHEN YOU TOOK BACK YOUR MORTGAGE?" Then it went on to describe each mistake and showed how to correct it. The letter invited the noteholder to call me with questions, and offered free help and advice about their note. I'd seen a lot of these mistakes with deals I'd done before. So deep down I felt something might come of this letter.

I held my breath, so to speak, and mailed the letter to 500 names of noteholders who never responded to my mailings before. I also sent out a first time mailing to a new list of names I recently put together from the court house.

2 days later my phone started ringing at 7:45am, and never really let up until around 6:00 that evening. I never even had time to shower and shave. The calls were so steady.

I was talking with noteholders on a level that I'd never done before. Some were in a state of panic wanting help with correcting their mistakes. Others were very grateful for pointing out the mistakes and offering answers that fixed them. 

This letter had created a tidal wave of urgency from both mailing lists. Here are the figures.

1. From the list of 500 noteholders who never responded to my mailings before---25 phone calls received. That was an instant 5% response. Calls kept coming in over the long term. After a couple of months I started closing deals from this list. 

2. From the list of new names I'd recently got at the court house, there was a 6% immediate response. Out of that 6% I closed 4 deals. Again, calls kept coming in over the long term.

None of my mailings ever produced results like this. I was closing more deals on the short term, and the real miracle---I finally tapped into the 90% I couldn't get to before. 

Joel's marketing strategy was pure genius. Creating urgency to sell in the noteholder, coupled with offering service and advice to future business, brought me more deals in four months than I'd had the year before. I was starting to make the change from small time operator--to big time investor--earning major cash profits. But there was still more to discover from Joel. 

I asked Joel if he had more marketing strategies that created urgency. He said that he did. However, there was something I needed to understand. Joel said, "Everything I'm showing you took years to develop. There was lots of careful testing involved. And a lot of money was spent on all the letters and ads. In fact, the letter I let you use cost me over $400.00 to produce. If I share the rest of my professional marketing program with you, there must be a commitment on your part. The commitment will be easy to handle. And you can take care of it in small stages." 

I made the commitment and promised to do what he asked. I was then shown the second level of Joel Cassway's Professional Note Marketing Program.

Introducing the Mortgage Telephone Hotline 

Joel got the idea of a mortgage hotline from some detailed market research. It was discovered thru testing that people are afraid to make phone calls to strangers. Especially when it comes to matters about money. Most people want to feel in control. The mortgage hotline is a professionally recorded marketing tape noteholders can call 24 hours a day. It calms the noteholders' fears by listening to a non threatening message. The tape is easy to use. You just pop it into any answering machine.

You market the hotline thru ads and mailings. The ads tell the noteholder there's no obligation. Simply call the hotline and this unique service will give you vital information you need to know about your mortgage. The hotline puts urgency to sell in the mind of the noteholder. At the same time, the message offers information, service and help with their note. Just like was done with the letter. The noteholder is invited to leave their name and number and someone will call and help with their questions. The final benefit the hotline offers is probably one of the most powerful marketing tools I've seen...

Announcing the brand new edition of
THE NOTE OWNERS MANUAL 

What comes with your purchase of a new car, computer or house hold appliance? That's right, an owners manual. Do you think a mortgage holder has an owners manual on their note? Of course not. No attorney, real estate agent, title officer or bank can provide them one. 

Can you imagine the reaction you'll get from your clients when you show them how to get their own copy of the official Note Owners Manual. The manual is full of timely and essential information regarding owning a mortgage and note. The manual is a valuable ready reference that answers hard questions noteholders have never thought of. Can you guess what the crowning benefit this little jewel will do for your business? Right, it creates urgency to sell in the noteholder. It can make money for you with short term business and plant seeds for future business.

Joel will show you how to produce the Note Owners Manual for just a few cents per copy. Best yet, he even reveals an effective way to sell the manual and make yourself a profit on each sale. 

Hold on, there's more.......... 


Here's how to make $300.00 an hour in your note business

You're going to be introduced to an amazing strategy that gets lawyers, accountants and financial planners begging you to buy their clients' notes. You'll make big time profits in the short term. Plus, you'll have a loyal following of all kinds of professionals eager to sell you notes in the future. 



How to make a fortune as a certified note appraiser

Have you ever heard of note appraising? I challenge you to find a note appraiser in your phone book. You'll be lucky to find just one. Believe me, this strategy is loaded with profits for you. Note appraising gives you easy entree into the professional market, lots of lucrative repeat referral business, and best yet, allows you to get paid whether there is a completed deal or not. 

Joel found there were lots of note holders who needed to know the value of their notes. They needed to know the values for all kinds of reasons: partnerships, estate planning, business reasons, divorce settlements, etc. Noteholders who have these needs require the help of a pro. When you wear the hat of an appraiser, you rise above all other note brokers. They just can't compete on your level.

Once you discover this untapped source of business, you'll be amazed at the profits you can make. Joel has made as high as $1,500.00 for just one appraisal. The appraisal plants those magic seeds of "urgency to sell" in the mind of the noteholder. Joel's method of appraising is easy to learn. 

He provides an easy marketing plan that sells your appraisal service to all professionals and private noteholders. Joel will even show you how to become a Certified Note Appraiser. You can make a living doing appraisals alone--but you'll love the profits you'll make after the appraisal's done and the noteholder sells you the note.

Now is the best time for you to be in the discount mortgage business

Most people in the country feel very uncertain about the economy. There's lots of fear and a huge lack of confidence. That's why right now is the finest time for you to be in the discounted note business. Fear produces lots of opportunity for you to make money. The marketing formula that "creates urgency to sell" takes advantage of the fear. It also provides a needed service to noteholders. It gives you the opportunity to be the answer to their questions. Noteholders will come to rely on you. Trust you. And have the confidence of knowing they can hold your hand for knowledge. Holding their hands turns into big money for you.

I talk to people all the time who are trying to build a business in notes. Very few ever really make it. In fact, a little less than 5% end up making a living at it. The people who don't make it fail because they don't have a well thought out business and marketing plan. That's the reason I've made a success. I built a marketing program using the strategies I discovered from Joel Cassway. 

Joel's marketing program was started ten years ago. He's refined and improved it over the years into one easy to run system. 

It's been tested over and over. It gets you results. I've proved it. Joel's proved it. And a small hand full of other folks have proved it. In fact, all the letters and material that Joel first introduced me to is out-dated. He's produced a brand new system that's a thousand times better than the first version.

Joel's new marketing system shoots down your competition. The methods and strategies raise you to a high level--proving to noteholders you're totally different from the common Joe-blow note broker. The marketing system is powerful. You can actually mail to a list that's been mailed several times by other note brokers and get money making results.

Send for "How To Turn 90% Of The People Who Won't Sell You Their Note Into Big Time Cash Profits" 

ONLY 125 people will have the chance to get the benefits of this professional note marketing system. The first step is to get a copy of the 2 audio cassette tape program, and guide manual--that introduces the system. 

You're going to discover.....

* How you can be in the top 2% who make thousands of dollars every month in their note business

* How to blow away your competition from your kitchen table--and out class them at the same time 

* How to instantly make short term profits from your business

* How to plant seeds for future note business that turns into hundreds of thousands of dollars for you

* A sure fire formula that "creates urgency to sell" in everything you send out

* Why getting noteholders to keep what you send insures you big profits

* How to get paid by people you market to

* How to get the noteholder's attention in 7 seconds

* Why bad addresses of noteholders that are undeliverable--are the most valuable item on your mailing list, and a whole lot more.......